NIKE

LEBRON & BRONNY

Details

LeBron pranks his son, Bronny James, in a Nike ad celebrating their debut as the NBA’s first-ever father-son duo, aired ahead of their historic first game of the season.


Directed by

The Turner Brothers


Shot by

Isiah Donté Lee

Year

2024

Credits

PRODUCTION

Production Company: Invisible Collective

Director: The Turner Brothers

DP: Isiah Donte Lee

Co-Founders: Justin Polk, Mel Jones, Stephen Love Jr.

President/COO: Xavier Melendez

Executive Producer: Sam Kelly Jr.

Line Producer: Kristen Renee Smith

Co Producer: Julie Sawyer

Production Supervisor: Manar Humidan

1st AD: Paul Norman

Production Designer: Linn Gelert

Special FX Lead: Timothy Madison


EDITORIAL / AUDIO / VFX

Company: JOINT

Editor: Eric Hill

Assistant Editor: CJ Duncan

Sound Design/Mix: Suat Ayas

Assistant Audio Engineer: Candace Mortier

Audio Sr. Producer: Louise Woodward

Lead Flame Artist: Hannah Barnes

Executive Producer VFX/Finish: Tina Starkweather

Executive Producer Offline + Audio: Annie Maldonado

Editorial Sr. Producer: Jenny Greenfield

VFX Sr. Producer: John Dillon